The end of the year is approaching fast, and it’s time to start thinking about next year—if you haven’t already. Among the many things you have to plan out, the most important one should be maximizing your budget with efficient spending (and increased revenue, too,...
Google Business Whether you know it or not, Google Business has an immense effect on your business and the way customers view it. Google Business increases your reputation by 2.7 times, according to Google itself; meaning, without a profile, your reputation is already...
We’ve almost made it! We’re nearly done with 2021, and 2022 is waiting just around the corner—hopefully with something nicer in store for us than this past year offered (Editor’s note: It wasn’t). With each new year come new goals, both personal and...
It’s tough to sell something without digital marketing. You need to get your name out there to the masses, draw them in with something interesting, wow them with what you have, and hope they buy. This is even more true for small-business owners, who don’t always feel...
We all knew Facebook was flying a little too close to the sun with its super-specific, targeted ads. It started out harmless enough and with good intentions—wanting to help businesses of all sizes advertise at a comparably cost-effective rate—but now the waxen wings...
Running a small business is really hard work—maybe even way harder than you thought. Problems often arise that you didn’t see coming. It’s overwhelming at times. We know from experience. Many small businesses don’t make it through their 1st year and only about half...
There’s no way around it—every legitimate business needs a website. We understand why you might object: “I’m not tech savvy,” we hear all too often; “I can’t afford it” and “I don’t have time” are popular, too. The worst is “I get enough business and don’t need a...
In a recent Google Office Hours, someone asked John Mueller—Google’s Senior Webmaster Trends Analyst—if simply changing the layout of a web page can affect rankings. Mueller answered quickly and directly that it could—even if the page content and URL structure were...
Digital Marketing can be a difficult game. You push buttons, pull levers, make adjustments, and hope for success. Sometimes you strike out, sometimes you strike gold. When you do find success, it’s not because of the buttons and levers per se. It’s because you had a...
Every business needs a website—no matter its size or what it’s selling. With the way today’s world works, you’re losing out on business if you don’t. A website allows your customers to get to know your company and your product. A great website does more than that,...