Digital vs. Print Marketing Campaigns
What’s the experience? At this point, nearly everyone knows that marketing is everywhere, especially in an age where our work and personal lives are plugged into a screen. You get home from a long day at work, throw YouTube up on your laptop and patiently sit...
How to Cut Costs & Save Money With Your Marketing Ad Spend
The end of the year is approaching fast, and it’s time to start thinking about next year—if you haven’t already. Among the many things you have to plan out, the most important one should be maximizing your budget with efficient spending (and increased revenue, too,...
Google Business 101: The Ultimate Guide for Beginners
Google Business Whether you know it or not, Google Business has an immense effect on your business and the way customers view it. Google Business increases your reputation by 2.7 times, according to Google itself; meaning, without a profile, your reputation is already...
New Year’s Marketing Goals: 5 to Strive for in 2022
We’ve almost made it! We’re nearly done with 2021, and 2022 is waiting just around the corner—hopefully with something nicer in store for us than this past year offered (Editor’s note: It wasn’t). With each new year come new goals, both personal and...
Go Online: The 4 Biggest Benefits of Digital Marketing for Small Businesses
It’s tough to sell something without digital marketing. You need to get your name out there to the masses, draw them in with something interesting, wow them with what you have, and hope they buy. This is even more true for small-business owners, who don’t always feel...
iOS 14 & Facebook Ads: What It Means for Your Business
We all knew Facebook was flying a little too close to the sun with its super-specific, targeted ads. It started out harmless enough and with good intentions—wanting to help businesses of all sizes advertise at a comparably cost-effective rate—but now the waxen wings...
6 Big Challenges That All Small Businesses Face
Running a small business is really hard work—maybe even way harder than you thought. Problems often arise that you didn’t see coming. It’s overwhelming at times. We know from experience. Many small businesses don’t make it through their 1st year and only about half...
5 Reasons Why Your Business Needs a Good Website
There’s no way around it—every legitimate business needs a website. We understand why you might object: “I’m not tech savvy,” we hear all too often; “I can’t afford it” and “I don’t have time” are popular, too. The worst is “I get enough business and don’t need a...