Google Business 101: The Ultimate Guide for Beginners
Google Business Whether you know it or not, Google Business has an immense effect on your business and the way customers view it. Google Business increases your reputation by 2.7 times, according to Google itself; meaning, without a profile, your reputation is already...
New Year’s Marketing Goals: 5 to Strive for in 2022
We’ve almost made it! We’re nearly done with 2021, and 2022 is waiting just around the corner—hopefully with something nicer in store for us than this past year offered (Editor’s note: It wasn’t). With each new year come new goals, both personal and...
Go Online: The 4 Biggest Benefits of Digital Marketing for Small Businesses
It’s tough to sell something without digital marketing. You need to get your name out there to the masses, draw them in with something interesting, wow them with what you have, and hope they buy. This is even more true for small-business owners, who don’t always feel...
iOS 14 & Facebook Ads: What It Means for Your Business
We all knew Facebook was flying a little too close to the sun with its super-specific, targeted ads. It started out harmless enough and with good intentions—wanting to help businesses of all sizes advertise at a comparably cost-effective rate—but now the waxen wings...
6 Big Challenges That All Small Businesses Face
Running a small business is really hard work—maybe even way harder than you thought. Problems often arise that you didn’t see coming. It’s overwhelming at times. We know from experience. Many small businesses don’t make it through their 1st year and only about half...
5 Reasons Why Your Business Needs a Good Website
There’s no way around it—every legitimate business needs a website. We understand why you might object: “I’m not tech savvy,” we hear all too often; “I can’t afford it” and “I don’t have time” are popular, too. The worst is “I get enough business and don’t need a...
How Changing Your Site Layout Can Affect Google SEO Rankings
In a recent Google Office Hours, someone asked John Mueller—Google’s Senior Webmaster Trends Analyst—if simply changing the layout of a web page can affect rankings. Mueller answered quickly and directly that it could—even if the page content and URL structure were...
Does Your Digital Marketing Have a Strategy?
Digital Marketing can be a difficult game. You push buttons, pull levers, make adjustments, and hope for success. Sometimes you strike out, sometimes you strike gold. When you do find success, it’s not because of the buttons and levers per se. It’s because you had a...