Our Onboarding Process
Every successful marketing campaign begins with a well-thought-out plan. We map out everything from the start so you can see where we’re going and how we aim to get there.
To do this, we compile a Client Profile Playbook (CPP), which outlines your company’s Campaigns, Personas, and Products. See what we did there?
Each campaign is planned out based on a specific customer persona while targeting through different media outlets.
Using your general target audience, we will create buyer personas that better help identify your ideal customers.
Your unique selling point is what convinces your buyers to choose you. We will help identify this and your value proposition.
Once we’re on the same page with your CPP workbook, we’ll set goals together and build specific marketing campaigns to reach those goals. Each of these campaigns is a “play,” which we map out step-by-step along with any assets needed (ad graphics, videos, landing pages, copy) and the estimated time to complete those.
These plays are compiled in a playbook, so you’ll know ahead of time how each campaign will work, how long it will run, its audience, goals, and relevant metrics to track progress. If anything needs adjusted during the course of the play, we’ll clearly communicate how we’ll address it.
This comprehensive, transparent model streamlines the process while keeping you informed on everything we’re doing.
Key Performance Indicators
After we launch the campaign, we’ll use in-depth analytics tools to monitor the progress. We’ll be able to see what’s working and what’s not, then make adjustments accordingly. You’ll get this report, too, so you can see exactly what we’re doing. Take a look at some of these examples below.
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