Google Business increases your reputation by 2.7 times, according to Google itself; meaning, without a profile, your reputation is already falling behind your competitors.
In fact, Customers are 50% more likely to purchase from a business with a complete Google Business profile and 70% more likely to physically visit your location.
Now you may be asking yourself, “What is Google Business?” or “Why should I create a profile?” Don’t worry, we’ve got you covered.
What is Google Business?
The platform provides essential information to consumers such as location, services, products, contact information, photos, reviews and more.
When customers Google your business, your profile will be the first option among search engine results. Additionally, your profile will appear when searched in Google Maps and Google Shopping.
NOTE: Only businesses that have a physical location or travel directly to customers are eligible for a profile. This means if you own an online business, Google Business is not the right marketing tool for you.
Benefits of Maintaining a Profile
Maintaining and regularly updating a Google Business profile will improve your local search engine optimization.
Controlling your Narrative
Worried your customers won’t be able to find your new location? No need. You can simply update your Google Business profile.
“Find insights to learn how customers search for your business, and where they come from. You can also find information like how many people call your business directly from the phone number displayed on local search results in Search and Maps. To spread the word about what you offer, you can create and track the performance of Smart campaigns.”
Tips & Tricks
Add Photos & Videos
Photos and videos can include your location, staff, products, and more. Imagine that you are your own customer. What would you want to see on your website?
Encouraging reviews and responding to them will ultimately build trust in your brand. Additionally, reviews create an opportunity to better your business by increased access to customer feedback.
Regularly Update your Profile
If you have no new information to add, simply posting new photos or videos to your page will still increase your engagement.
Whatever you do, do not let your profile become stale. New content is your friend!
Barge Marketing Can Help!
To see how Barge Marketing can help you, contact us here, chat with us online, or call us at 614-907-7577.