How to Determine Your Marketing ROI
How many times would you spend $1,000 to make $5,000? The answer should be as many times as you can. This cost-to-income relationship is called your Return on Investment (ROI). To determine if your marketing is working, you can look at it a couple different ways. Are...
The Benefits of Animated Video vs Live Action Video
Over the past few months, we’ve stressed the importance of video marketing and why it should be implemented into your overall online marketing strategy. Video is becoming increasingly important in digital marketing. Video watching makes up a third of all online...
How to Restrategize Your Digital Marketing During This Economic Downturn
With the ongoing COVID-19 pandemic, the economy is in the midst of a historic downturn. Many economists believe we’re on our way to a recession. As digital marketers ourselves, we know it’s difficult to make headway in times like these. Consumer spending is down,...
How COVID-19 Affects Your Business and Marketing Efforts
Last week, the World Health Organization (WHO) officially characterized the novel coronavirus (COVID-19) outbreak as a pandemic. The virus’ effects on our daily lives have been profound as public health experts and governments around the world are taking every measure...