iOS 14 & Facebook Ads: What It Means for Your Business
We all knew Facebook was flying a little too close to the sun with its super-specific, targeted ads. It started out harmless enough and with good intentions—wanting to help businesses of all sizes advertise at a comparably cost-effective rate—but now the waxen wings...
New Year’s Marketing Goals: 5 to Strive for in 2021
Happy New Year! A most welcome one, to be sure. With each new year come new goals, both personal and professional. But your goals shouldn’t just be for you. Your business needs them, too! Goals keep us honest and give us something to work towards. How do you know when...
6 Big Challenges That All Small Businesses Face
Running a small business is really hard work. Like way harder than you thought. Things pop up all the time that you didn’t even know were a thing. It’s overwhelming at times. We know from experience. Many small businesses don’t make it through their 1st year; about...
Does Your Digital Marketing Have a Strategy?
Digital Marketing can be a difficult game. You push buttons, pull levers, make adjustments, and hope for success. Sometimes you strike out, sometimes you strike gold. When you do find success, it’s not because of the buttons and levers per se. It’s because you had a...