Happy New Year! A most welcome one, to be sure. With each new year come new goals, both personal and professional. But your goals shouldn’t just be for you. Your business needs them, too! Goals keep us honest and give us something to work towards. How do you know when...
Running a small business is really hard work. Like way harder than you thought. Things pop up all the time that you didn’t even know were a thing. It’s overwhelming at times. We know from experience. Many small businesses don’t make it through their 1st year; about...
Digital Marketing can be a difficult game. You push buttons, pull levers, make adjustments, and hope for success. Sometimes you strike out, sometimes you strike gold. When you do find success, it’s not because of the buttons and levers per se. It’s because you had a...
How many times would you spend $1,000 to make $5,000? The answer should be as many times as you can. This cost-to-income relationship is called your Return on Investment (ROI). To determine if your marketing is working, you can look at it a couple different ways. Are...
Over the past few months, we’ve stressed the importance of video marketing and why it should be implemented into your overall online marketing strategy. Video is becoming increasingly important in digital marketing. Video watching makes up a third of all online...
With the ongoing COVID-19 pandemic, the economy is in the midst of a historic downturn. Many economists believe we’re on our way to a recession. As digital marketers ourselves, we know it’s difficult to make headway in times like these. Consumer spending is down,...