We’ve almost made it! We’re nearly done with 2021, and 2022 is waiting just around the corner—hopefully with something nicer in store for us than this past year offered (Editor’s note: It wasn’t). With each new year come new goals, both personal and...
It’s tough to sell something without digital marketing. You need to get your name out there to the masses, draw them in with something interesting, wow them with what you have, and hope they buy. This is even more true for small-business owners, who don’t always feel...
We all knew Facebook was flying a little too close to the sun with its super-specific, targeted ads. It started out harmless enough and with good intentions—wanting to help businesses of all sizes advertise at a comparably cost-effective rate—but now the waxen wings...
Running a small business is really hard work. Like way harder than you thought. Things pop up all the time that you didn’t even know were a thing. It’s overwhelming at times. We know from experience. Many small businesses don’t make it through their 1st year; about...
Digital Marketing can be a difficult game. You push buttons, pull levers, make adjustments, and hope for success. Sometimes you strike out, sometimes you strike gold. When you do find success, it’s not because of the buttons and levers per se. It’s because you had a...
How many times would you spend $1,000 to make $5,000? The answer should be as many times as you can. This cost-to-income relationship is called your Return on Investment (ROI). To determine if your marketing is working, you can look at it a couple different ways. Are...