New Year’s Marketing Goals: 5 to Strive for in 2021
Happy New Year! A most welcome one, to be sure. With each new year come new goals, both personal and professional. But your goals shouldn’t just be for you. Your business needs them, too! Goals keep us honest and give us something to work towards. How do you know when...
6 Big Challenges That All Small Businesses Face
Running a small business is really hard work. Like way harder than you thought. Things pop up all the time that you didn’t even know were a thing. It’s overwhelming at times. We know from experience. Many small businesses don’t make it through their 1st year; about...
Does Your Digital Marketing Have a Strategy?
Digital Marketing can be a difficult game. You push buttons, pull levers, make adjustments, and hope for success. Sometimes you strike out, sometimes you strike gold. When you do find success, it’s not because of the buttons and levers per se. It’s because you had a...
How to Determine Your Marketing ROI
How many times would you spend $1,000 to make $5,000? The answer should be as many times as you can. This cost-to-income relationship is called your Return on Investment (ROI). To determine if your marketing is working, you can look at it a couple different ways. Are...