How Changing Your Site Layout Can Affect Google SEO Rankings
In a recent Google Office Hours, someone asked John Mueller—Google’s Senior Webmaster Trends Analyst—if simply changing the layout of a web page can affect rankings. Mueller answered quickly and directly that it could—even if the page content and URL structure were...
Does Your Digital Marketing Have a Strategy?
Digital Marketing can be a difficult game. You push buttons, pull levers, make adjustments, and hope for success. Sometimes you strike out, sometimes you strike gold. When you do find success, it’s not because of the buttons and levers per se. It’s because you had a...
Is a Web-In-A-Day Site Right for You?
Every business needs a website—no matter its size or what it’s selling. With the way today’s world works, you’re losing out on business if you don’t. A website allows your customers to get to know your company and your product. A great website does more than that,...
How to Determine Your Marketing ROI
How many times would you spend $1,000 to make $5,000? The answer should be as many times as you can. This cost-to-income relationship is called your Return on Investment (ROI). To determine if your marketing is working, you can look at it a couple different ways. Are...
The Benefits of Animated Video vs Live Action Video
Over the past few months, we’ve stressed the importance of video marketing and why it should be implemented into your overall online marketing strategy. Video is becoming increasingly important in digital marketing. Video watching makes up a third of all online...
How to Restrategize Your Digital Marketing During This Economic Downturn
With the ongoing COVID-19 pandemic, the economy is in the midst of a historic downturn. Many economists believe we’re on our way to a recession. As digital marketers ourselves, we know it’s difficult to make headway in times like these. Consumer spending is down,...
How COVID-19 Affects Your Business and Marketing Efforts
Last week, the World Health Organization (WHO) officially characterized the novel coronavirus (COVID-19) outbreak as a pandemic. The virus’ effects on our daily lives have been profound as public health experts and governments around the world are taking every measure...
How to Get Your Content to Rank Better
If you are trying to get certain pages of copy on your site ranked better on Google, you and/or your digital marketing team should be aware of certain indexing and ranking methods. Some methods are easy to put into practice while others are more detailed. In this...