How to Determine Your Marketing ROI
How many times would you spend $1,000 to make $5,000? The answer should be as many times as you can. This cost-to-income relationship is called your Return on Investment (ROI). To determine if your marketing is working, you can look at it a couple different ways. Are...
The Benefits of Animated Video vs Live Action Video
Over the past few months, we’ve stressed the importance of video marketing and why it should be implemented into your overall online marketing strategy. Video is becoming increasingly important in digital marketing. Video watching makes up a third of all online...
How to Restrategize Your Digital Marketing During This Economic Downturn
With the ongoing COVID-19 pandemic, the economy is in the midst of a historic downturn. Many economists believe we’re on our way to a recession. As digital marketers ourselves, we know it’s difficult to make headway in times like these. Consumer spending is down,...
How COVID-19 Affects Your Business and Marketing Efforts
Last week, the World Health Organization (WHO) officially characterized the novel coronavirus (COVID-19) outbreak as a pandemic. The virus’ effects on our daily lives have been profound as public health experts and governments around the world are taking every measure...
How to Get Your Content to Rank Better
If you are trying to get certain pages of copy on your site ranked better on Google, you and/or your digital marketing team should be aware of certain indexing and ranking methods. Some methods are easy to put into practice while others are more detailed. In this...
Why Your Business Should Create Podcasts
Many businesses would benefit from creating podcasts as part of their content marketing strategy. But they don’t realize the value that podcasts have for listeners or how beneficial they can be for their business. In this post, we will explain the benefits of...
How Using Video in Emails Can Help Your Business
In our last blog post, we discussed the importance of video marketing as a whole, as well as how businesses could benefit from it. We briefly touched on the effect of adding a video to your emails every so often has and how it can help your videos perform better. For...
Why Video Marketing Is Important for Your Business
In the past, written content was king, but a new medium is challenging its position in the marketing world—Video Marketing. Video Marketing is one of several ways to promote your business online, and it’s one of the fastest growing marketing channels. Cisco’s...