How Does the iPhone Super Retina XDR Display Impact Digital Marketing?
Apple released the newest iPhone on September 20. Dubbed the iPhone 11—with iPhone 11 Pro and iPhone 11 Pro Max versions available—it should come as no surprise that Apple continues to improve on their flagship phone. It should also come as no surprise that the masses...
Buyer Personas: Why They’re Important and How to Implement Them
Buyer Personas are a great way to get inside the minds of your target buyers. Buyer personas allow you to tweak your marketing to address those buyers’ needs more adequately, potentially increasing profits and revenue. However, many businesses don’t use...
Why Your Business Needs Call Tracking and Monitoring
In 2015, BIA Advisory Services projected that smartphone inbound business calls would reach 162 billion by this year. A 2015 report from We Are Social stated that calls from mobile devices are expected to increase by 74% by this year. BIA Advisory Services also...
What to Know About the Google Core (Search Algorithm) Update
We wanted to make you aware that Google has begun rolling out another search engine algorithm change called Google Core. It began rolling out on Monday, June 3rd. The rollout has yet to be completed. Google typically does not pre-announce algorithm changes, and they...
What Is Hyperlocal SEO and How Can it Help Your Business?
If you have a business providing products and/or services for local clientele, then it’s extremely important to increase your company’s visibility on local searches. Ranking locally in your service area(s) on search engines such as Google, Bing, and...
Digital Marketing Jobs That Didn’t Exist a Decade Ago
The marketing industry has quickly evolved to adjust to the digital world, as recent technological improvements have had significant effects on the industry. Print advertisements are fading out with the decline in sales of newspapers, magazines, and catalogs, while...
How to Utilize Text Message Marketing
Businesses looking to take advantage of various digital marketing channels shouldn’t neglect text message marketing, also known as SMS (short message service) marketing. For starters, SMS has a 98% open rate, and up to 90% of those who open a text will read it...
Why You Should Focus on Mobile Marketing
Businesses wanting to keep and expand their customer base (as well as keep pace with or stay ahead of their competition) need to have a mobile presence in today’s technological world. A 2017 Pew Research article stated that 77% of U.S. adults claimed to own a...