Google Business Whether you know it or not, Google Business has an immense effect on your business and the way customers view it. Google Business increases your reputation by 2.7 times, according to Google itself; meaning, without a profile, your reputation is already...
It’s tough to sell something without digital marketing. You need to get your name out there to the masses, draw them in with something interesting, wow them with what you have, and hope they buy. This is even more true for small-business owners, who don’t always feel...
We all knew Facebook was flying a little too close to the sun with its super-specific, targeted ads. It started out harmless enough and with good intentions—wanting to help businesses of all sizes advertise at a comparably cost-effective rate—but now the waxen wings...
Running a small business is really hard work—maybe even way harder than you thought. Problems often arise that you didn’t see coming. It’s overwhelming at times. We know from experience. Many small businesses don’t make it through their 1st year and only about half...
Digital Marketing can be a difficult game. You push buttons, pull levers, make adjustments, and hope for success. Sometimes you strike out, sometimes you strike gold. When you do find success, it’s not because of the buttons and levers per se. It’s because you had a...
How many times would you spend $1,000 to make $5,000? The answer should be as many times as you can. This cost-to-income relationship is called your Return on Investment (ROI). To determine if your marketing is working, you can look at it a couple different ways. Are...
