Businesses wanting to keep and expand their customer base (as well as keep pace with or stay ahead of their competition) need to have a mobile presence in today’s technological world. A 2017 Pew Research article stated that 77% of U.S. adults claimed to own a...
Like the rest of the internet, digital marketing evolves every year, which means that digital marketers and the businesses they work for have to shift or intensify their focus every so often to address and incorporate current marketing trends into their campaigns....