But the numbers tell a different story. The vast majority of buyers do their research online before making a move—we’re talking tens of millions of people—and many won’t even consider a business if it doesn’t have a web presence.
That’s a lot of business you’re leaving on the table. Still not convinced? Read on to find out more!
5 Reasons Why You Need a Website
1. Attract New Customers
You can’t just rely on repeat customers and word of mouth to get by. You need to continually attract new ones, and a good website is hands down the best way to reach new customers.
81% of consumers research online before making a purchase, according to a study by Oberlo. If you don’t have a site, that means you’re losing out on 81% of the potential buyer market. They’ll simply never find you—or if they’ve heard of you, they’ll promptly forget you.
2. Add Instant Credibility
Having a website is the bare minimum for a lot of consumers. In fact, 56% say they don’t trust a business that doesn’t have a site. That’s it—you’ve just lost over half your market before you even knew they were there.
Your website is often your first chance to wow your audience. It’s a make-or-break interaction, but a good website can swing the decision in your favor.
Introduce your business, showcase your expertise, and tell your customers exactly why they need your product. It’s your best opportunity to set yourself apart.
3. It’s Not as Hard or Expensive as You Think
If you’re even a little bit tech savvy, you can build yourself a pretty solid and professional solid site using affordable (or free!) platforms like these:
These platforms have pre-built templates that you can alter to your liking. You can have a basic 3- to 5-page site up in a few days.
If you’re not so tech savvy or just don’t have the time, you can get a professional, custom site built in as little as a day and for as little as $999.00.
This minor investment will pay off big time as it attracts new customers and establishes you in your market. It’s also a legitimate tax writeoff.
4. Save Your Customers’ Time—and Yours, Too
As people shop around, they’ll no doubt have questions about your business and product. Save them the hassle of asking by answering their most common questions and inquiries on your site.
The more information you give them up front, the more reasons they’ll have to buy. In the meantime, you’re free to do more valuable things, like growing your business.
5. Establish Your Brand
Since your website is the first thing a lot of your potential customers will see, it’s important to put your best foot forward. With a good website, you’ll be able to shape the messaging, tone and online persona of your business.
You can then carry that persona over to social media channels to interact with your customers, giving them multiple, seamless communication channels.
Barge Marketing is Here to Help
Don’t let a bad website hold your business back. Attract new customers and reach new heights without breaking the bank. Our professional web developers will work with you from beginning to end to build your perfect website.
Check out more about Barge Marketing here, chat with one of our reps, or call us at 614-907-7757 to see what we can do for you.