Digital Marketing Jobs That Didn’t Exist a Decade Ago
The marketing industry has quickly evolved to adjust to the digital world, as recent technological improvements have had significant effects on the industry. Print advertisements are fading out with the decline in sales of newspapers, magazines, and catalogs, while...
How to Utilize Text Message Marketing
Businesses looking to take advantage of various digital marketing channels shouldn’t neglect text message marketing, also known as SMS (short message service) marketing. For starters, SMS has a 98% open rate, and up to 90% of those who open a text will read it...
Why You Should Focus on Mobile Marketing
Businesses wanting to keep and expand their customer base (as well as keep pace with or stay ahead of their competition) need to have a mobile presence in today’s technological world. A 2017 Pew Research article stated that 77% of U.S. adults claimed to own a...