If you have a business providing products and/or services for local clientele, then it’s extremely important to increase your company’s visibility on local searches. Ranking locally in your service area(s) on search engines such as Google, Bing, and...
The marketing industry has quickly evolved to adjust to the digital world, as recent technological improvements have had significant effects on the industry. Print advertisements are fading out with the decline in sales of newspapers, magazines, and catalogs, while...
Businesses looking to take advantage of various digital marketing channels shouldn’t neglect text message marketing, also known as SMS (short message service) marketing. For starters, SMS has a 98% open rate, and up to 90% of those who open a text will read it...
Businesses wanting to keep and expand their customer base (as well as keep pace with or stay ahead of their competition) need to have a mobile presence in today’s technological world. A 2017 Pew Research article stated that 77% of U.S. adults claimed to own a...
Like the rest of the internet, digital marketing evolves every year, which means that digital marketers and the businesses they work for have to shift or intensify their focus every so often to address and incorporate current marketing trends into their campaigns....
