Why and How You Should Research Your Competitors
It’s easy to operate in a bubble when you’re working on your own business, but it’s not beneficial. Being aware of who your competitors are and what they are doing can be helpful for your business in a variety of ways. Of course, you have to know...
How Does the iPhone Super Retina XDR Display Impact Digital Marketing?
Apple released the newest iPhone on September 20. Dubbed the iPhone 11—with iPhone 11 Pro and iPhone 11 Pro Max versions available—it should come as no surprise that Apple continues to improve on their flagship phone. It should also come as no surprise that the masses...
Buyer Personas: Why They’re Important and How to Implement Them
Buyer Personas are a great way to get inside the minds of your target buyers. Buyer personas allow you to tweak your marketing to address those buyers’ needs more adequately, potentially increasing profits and revenue. However, many businesses don’t use...
Why Your Business Needs Call Tracking and Monitoring
In 2015, BIA Advisory Services projected that smartphone inbound business calls would reach 162 billion by this year. A 2015 report from We Are Social stated that calls from mobile devices are expected to increase by 74% by this year. BIA Advisory Services also...