With PPC, you only pay when customers actually visit your site.
Pay-Per-Click (PPC) advertising offers businesses a way to appear at the top of the search engine for queries related to their products and services. Unlike organic search results, which are generated freely by Google based on their relevance to the search term, paid ads appear above the organic results. The ad appears at the top of the page the instant a potential customer is conducting a search. This gives you as a business owner the opportunity for quality traffic to your website. The best part? You only pay for PPC when someone clicks on the ad, making it a great cost-effective strategy for your business.
Why use PPC?
With PPC, you start seeing results immediately. Your ads will appear on search platforms quicker than other marketing methods (like SEO). This method is also easily measured and tracked. Don’t worry, you will see these reports monthly (or weekly if you’d like!)
As the advertiser, you are in control of your ads. If you’re not seeing the leads you want, you can add or cut the daily spend on your ads. You can even have your ads appear at certain times of the day. Our team will optimize your ads to maximize results, making any necessary changes to ensure you’re seeing the leads you want.
We also offer Cost Per Thousand Impression (CPM), where clients buy ads on the basis of impressions, or number of times the ad was viewed. Both PPC and CPM can be implemented on search engines and social media platforms, so that your ads are visible wherever users are browsing online. Our team will conduct keyword research, analysis, and work within your budget to engineer a campaign that will drive traffic and leads to your business.
How does it work?
When a user decides to search something on the internet, an ad auction takes place. There’s a couple things the auction considers:
- Maximum cost-per-click: the maximum amount an advertiser is willing to pay
- Quality score: how likely the ad will get clicked. This is based on its relevance to the search keyword(s) and the linked landing page
Based on these factors, the position of the ad is calculated, and it will be ranked accordingly. So, it’s essential for your PPC to be optimized with relevant keywords, ad copy, and landing pages.
Where can I advertise PPC?
Luckily, the internet has many places where you can display your ads. When it comes to choosing the right platform, it’s best to consider your potential return on investment (ROI). Our team specializes in several platforms and can help you determine the best ones to use for your business. We’ve highlighted the bigger platforms below:
Google is the most popular website in the world, and the largest platform that offers Pay-Per-Click advertising. With over 4.2 billion users, it’s a fantastic place to display your ads.
Google allows you to pay only for the ads that customers actually see and click on. Our team will develop a plan to get your company front and center, targeting consumers actively searching for your product or service online. We do this through Google search ads, display ads, shopping ads, or a mixture. The type of ad depends on your specific business goals.
Microsoft (Bing) Ads:
Bing, being the second largest search engine in the world, provides another huge platform to showcase your products and services. This is similar to Google Ads, but with a different demographic. Even though Google dominates the global market share with 87%, Bing still attracts billions of monthly users.
Bing has a different demographic than Google. Our team at Barge will evaluate your business and target audience to determine which platform, or both, will work best for you. Bing has a variety of ad formats, from search, to product, to app install ads, which allows us to choose the ones that best align with your goals and audience.
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