Web Development & Design
Website design & user experience influence 94% of first impressions.
Building a strong online presence is crucial for businesses in today’s digital age. Website development and design play a huge role in this. Your website is often the first point of contact that potential customers have with your brand, making a strong first impression essential. Research shows that website design and user experience (UX) influence 94% of first impressions, making an attractive and functional website vital to catch the interest of potential buyers.
So, what is web development exactly?
Web development is the process of building a website from the ground up, which is everything from designing the layout to selecting the technology stack, writing code, and testing the site to make sure it functions properly. Web development can be broken down into two categories: front-end and back-end. At Barge Marketing, our in-house web developer has over 20 years of experience and handles server functionality, like databases and APIs, and back-end work like coding. The rest of the team works on front-end web development and design, which includes website layout, colors, and user experience.
Conversion Rate Optimization (CRO)
We specialize in helping businesses increase their online conversions through Conversion Rate Optimization (CRO). CRO is the process of analyzing user behavior on a website to identify areas for improvement and implementing changes that lead to higher conversion rates. Our team uses a data-driven approach to identify what elements of your website are causing visitors to leave without converting, and we implement changes to improve the user experience and encourage more conversions. By improving the conversion rate of your website, you can generate more revenue from your existing traffic without having to spend more on advertising or SEO.
How does web design shape online experience?
As a small business owner, you know that first impressions matter. When someone visits your website, you want to make sure that they are impressed and intrigued by what they see. This is where web design comes in.
Web design is creating the look and feel of the website. This includes choosing the color scheme, typography, and images. We will incorporate the colors of your logo and choose the font that best fits your brand. A good web design should be visually appealing and intuitive to use, with easy-to-navigate menus and clear calls-to-action (buttons).
Why is this important for your website?
Studies have shown that it takes only a few seconds for users to form an opinion about your website. If your website looks outdated, cluttered, or confusing, users are likely to leave. On the other hand, if your website looks modern, clean, and easy to navigate, users are more likely to stay and explore.
A well-designed website not only creates a positive first impression but also enhances the overall user experience. When visitors can easily find what they are looking for and navigate through your website without frustration, they are more likely to engage with your content and take action. This can lead to increased conversions and ultimately, more business for your company.
But designing a website that is both visually appealing and functional is not an easy task. It requires a deep understanding of your target audience, your brand identity, and the latest design trends and best practices. That’s where we come in. At Barge Marketing, our team can not only build but also design your website to appeal to your target audience.
Does your website design need a facelift?
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