CAMPAIGN ACCOUNTABILITY
“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” —Beth Comstock
A lot goes into a successful marketing campaign. Each campaign requires multiple steps to get the job done right and achieve the goals you want. Running ads, sending out email blasts, targeting keywords—all these things need to be developed from start to finish with clearly defined goals. Once they’re up and running, we use careful, data-driven analytics to make adjustments for best performance.
Campaign Playbook
Once we’re on the same page with your CPP workbook, we’ll set goals together and build specific marketing campaigns to reach those goals. Each of these campaigns is a “play,” which we map out step-by-step along with any assets needed (ad graphics, videos, landing pages, copy) and the estimated time to complete those.
These plays are compiled in a playbook, so you’ll know ahead of time how each campaign will work, how long it will run, its audience, goals, and relevant metrics to track progress. If anything needs adjusted during the course of the play, we’ll clearly communicate how we’ll address it.
This comprehensive, transparent model streamlines the process while keeping you informed on everything we’re doing.
Key Performance Indicators (KPIs)
When it comes to tracking the success of your marketing campaigns, there are several KPIs to monitor depending on the channel and goal. Whether you’re looking to gain exposure in your market, draw traffic to your site or generate leads from ads, KPIs are the key to understanding what’s working and what’s not.